I think it leaves social networking, or what will replace it, in a much better place. What about this time around we build products whose primary focus is actually the stated mission? Share with friends and family and the world, to bring it together (not divide it)! Instead of something unrelated, like making lots of ad revenue! What a concept!

Source: Is this the end of social networking?

Past a certain year, Facebook always felt more like an advertising machine than what anyone would have called social networking 50 years ago.