According to CNN, the company reported that more than 25 percent of its bikes were damaged before even being delivered last year. The problem was especially bad when shipping to the U.S.
The solution? Reconsider the packaging. “We asked ourselves, what do Americans really love? What would prompt couriers to be delicate with a parcel?” VanMoof co-founder Taco Carlier told CNN.
Source: Bicycling Magazine