Of course, just because the amount of data being generated is increasing doesn’t mean that it becomes a problem for everyone; data is not distributed equally. Most applications do not need to process massive amounts of data. This has led to a resurgence in data management systems with traditional architectures; SQLite, Postgres, MySQL are all growing strongly, while “NoSQL” and even “NewSQL” systems are stagnating.

Source: MotherDuck: Big Data is Dead