Four years after Apple, Google will finally kill third-party cookies in 2024
It’s been almost four years since third-party cookies have been disabled in Firefox and Safari, but Google, one of the world’s largest ad companies, has been slow-rolling the death of the tracking cookie. The rollout comes with some new UI bits for Chrome, with Google saying, “If a site doesn’t work without third-party cookies and Chrome notices you’re having issues-like if you refresh a page multiple times-we’ll prompt you with an option to temporarily re-enable third-party cookies for that website from the eye icon on the right side of your address bar.” Since other browsers have been doing this for four years, it’s hard to imagine many web admins not being ready for it. Google says its choice to offer this privacy feature four years after its competitors is a “Responsible approach” to phasing out third-party cookies.
Source: Four years after Apple, Google will finally kill third-party cookies in 2024