Conversely, if you center the map around Alaska, you can see why it has the 3rd biggest airport in the world in terms of cargo: it’s the most central point to all the big markets in the northern hemisphere. If all these maps follow so many conventions, and they distort the perception of the world to such an extreme, why does the international community keep using them? Are these maps chosen for good reasons and these distortions are a side-effect, or are they purposefully deceitful? Are there better maps we could choose? I’ll explore this in the premium article this week.