I recently got a DRM-free download of Primer, a great low-budget indie sci-fi film. I was happy to find out that VHX offers DRM-free video downloads as a service, connecting content creators directly with their customers. They currently have a handful of films, but recognizable names like Aziz Ansari, This American Life, and Upstream Color (from the creator of Primer).
I can definitely understand DRM on video rentals (like Netflix), but my feeling is that if I purchase an MP4 file, I should be able to play that MP4 file on MP4-compatible player, regardless of manufacturer. That’s what DRM-free gives you, so I’m happy to hear VHX exists. Ideally, it’s the way more video content gets delivered in the future.